YOUR BRAND Q&A. Do you need separate brands if you have several different businesses?

I have 2 very different businesses and am wondering if I need separate brands. Your Brand Q&A Series.

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Jennifer asks: I have 2 very different businesses and am wondering if I need separate brands, or if they could both somehow fit under one brand? Watch the video! There are three scenarios in this situation. First, you choose to run two…
Is my business a brand already if I have a logo and the site done?

Q&A.“Is my business a brand already?”

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I have heard the question many times. Some were insisting that they are a brand, some were doubting it, some feel that something important is missing but couldn't explain what. So what is missing if you didn't put a foundation of the brand…
Stand out in an overcrowded market. Be confident. Become trustworthy!

Stand out in an overcrowded market. Be confident. Become trustworthy!

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Your brand makes you stand out in an overcrowded market. Your confidence makes you trustworthy. How these two are related? Do you know the difference between the unbranded grocery store and the Walmart? The grocery store is just another shop…

The secret of successful online business is in confidence!

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One important thing you need to know: Confidence starts within! Yes, you have heard me right, it can’t be given to you by anyone else, only you can gift it to yourself. Then, why it seems some of us born with it and the others are struggling…
How self-presentation can enhance your confidence, brand and business are they really connected?

How self-presentation can enhance your confidence, brand and business are they really connected?

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Today we talk about self-presentation and its importance in your business and branding. Imagine you meet someone at a trade show and they say: “Pleased to meet you, what do you do for a living?” And when you give your title, what…
How branding helps you to sell without sleaze?

How branding helps you to sell without sleaze?

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Selling without the sleaze and pushing is very important for many entrepreneurs. They want to be authentic and make people buy the products out of love. Luckily, it’s what branding does. How? First, brands start with the customers in…