Can you write funny, happy, inspiring posts to attract your ideal client?

If you are an extrovert, you will write these posts with ease because you have a habit of doing it on a daily basis. If you are a professional copywriter, you will write such posts with ease too, because it’s your job, no strings attached. However, if you are more of an introvert and you do not have a habit in manipulation, and you try to achieve everything on your own, then writing an emotional post can be a bit weird process for you.

So, first of all, I want to tell you — it’s tough to write a good funny post. That’s why there are not that many good comedians. It’s not easy to write a post which arises some emotions like happiness, comfort. It’s tough to write a post which motivates and inspires people. But it’s easy to write a sad post, which calls for compassion, that calls for anger or sadness or judgment. That’s the reason why you get all this crap in the news all the time.

If you want to inspire people, think about something which inspired you. Little things which actually make you feel better and move you to do something great with it. Can you connect it to your business?

If you want to make people happy, think about simple things which make you happy, but let them not be personal at all. Because if you always write about your family, it may not connect with other people, (unless you write for family people only). But if you write about somebody else’s family it may work for a bigger audience. What happens to your friend, neighbour, colleague, stranger in the supermarket? Once again can you connect it to your business?

When you describe some amusing story which happens to you or your friends, read it out to several people, do they laugh? If they didn’t maybe, it’s too precise and not very clear. And even if it’s funny and all are laughing, can you connect it to your business?

The conclusion is simple — whatever story you write to promote your brand use the all previous maths and emotion but make it relevant to your business. Your goal is to sell, not just to entertain people with the novel. Focus on your ultimate aim of what you want to achieve and create the posts and texts which will make you reach that purpose.

How to Transform your business communication into a brand communication.

Branding makes your business more efficient.

Firstly, it saves your time and nerves because you do not need to explain to your designer or photographer what do you want all the time. You just show them your brand book and they need to follow it.

Secondly, it makes all your communication look in sync, more professional, noticeable and recognisable. So you save money by stop paying for random advertising messages.

How to Transform your business communication into a brand communication.

  • Define your audience. Who are you going to talk about your product?
  • Imagine you’re in a bar. Tell them what you do for a living.
  • Think about the impression you want to create.
  • Help your audience to solve their problems, inspire them to be friendly
  • Do not just give them information, ask questions
  • Be yourself – don’t pretend, they will find out anyway
  • Don’t be shy or too aggressive, give it a time
  • Do not force the action, let it go naturally

The more you involve your client into the conversation, the more they know you, the more chances they will buy from you. After all, they already know you.

The best Christmas adverts of 2016

Touching, emotional, childish, kind… Every year the biggest brands in the world are experimenting and trying to get deep into customers’ hearts to share a little bit of Christmas magic.

Here is the collection of the best Christmas TV commercials 2016. It can make you happy, can make you cry, or it can turn you into a kinder and more human person than ever before, or maybe it will inspire you to be a stylish successful woman, just like Mrs Claus 🙂

Brilliant one — Czego szukasz w Święta? | English for beginners

Next is Apple with Frankie’s Holiday

And John Lewis. The department store

The Tale of Thomas Burberry – Burberry Festive Film 2016. Christmass?

Well this one is from the last year but never the less brilliant

Enjoy the Holliday Season and share some magic with others 🙂

 

The power of the imperfect brand!

In an imperfect world, can your brand be perfect?

Richard Branson once said “Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.”

What I see online is every second brand using same calligraphy free fonts, pinkish, peach and golden colours and even sites of such “experts” are looking as if they belong to the same girl.

Well, I know you love it.
All these golden plates, mysterious and unreadable fonts that imitate handwriting. I get it, — no rules. Frankly, I got it after I saw one webinar from such “expert”, she shows her stockings and told everyone that she is a brand. And I tried to remember when in last 17+ years of working in advertising and branding industry I showed socks to clients, and I couldn’t remember such moments. That moment I felt extremely outdated. Yes, my hair was green when I was eighteen, and I was probably only one woman with green hair in my country, so on streets, people asked if I’m feeling well. What I want to say is branding is not always trendy. Branding communicates on a very different, deeper level than seasonal changes.

Once upon a time in advertising festival in Europe, I heard the thought that the company need to grow its customer. You sell the soap and clothes to the parents, having in mind their children who will be your customers in ten years, and that you can plan your business based on it. I guess it was very rational thought for 2003. Nowadays however we stop thinking ahead, we are overwhelmed in the here and now, and we need a solution which saves us now.

Here is the solution build a brand wisely. Make it “perfectly imperfect”. It doesn’t mean — try to do it yourself because “perfectly imperfect” by professionals and “perfectly imperfect” by an untrained person without experience are two different things. But think about your quality which your business inherited from you. You will be surprised how your imperfection can attract buyers who associate with the same or are just tired from perfection. Such approach offers a client to relax, tells them “I’m just like you” without saying it. Your little story, your character, your funny habits and a little bit weird beliefs can be transformed to a closer, deeper and more confident connection between you and your client.

P.S. Make a list of your imperfections, strange habits, and old stories. Choose those which can be relevant to your business and can add character to your brand. Use the results in your stories, visuals and ads.

Photo by Freepik

Good branding costs no more than the bad one

The only difference the bad one can harm your communication. I saw many people who created really bad brand communication for their business. Then they spent a huge amount of money to publish it in newspapers.

I wish I could say it doesn’t work.

But I’ll not lie to you. It works. If you put any advertisement in a newspaper, on the first page, it will be noticed somehow. If you put even the best advertisement, on the last page or elsewhere, it may be lost. The question is if you put a good advertisement on the first page, and you will do it consistently during the month…what will happen?

You may ask, how is these newspaper examples are related to us? Well, it works in the same way in any media. Let’s say you post random images irrelevant to your brand time to time in 10 Facebook groups. Guess how soon people will notice you? Never. What they will notice is your social skills, and then they will like or ignore, your posts, just because they know you. However, if you go with consistent messages and provide clients with rich content (value, visuals, copy) on a regular basis. They will notice you even if you do not talk to anyone. They may like or not like you, but that’s the personal choice after all.

So effective, strategically build brand and brand communication make you noticeable and create the image in customer’s mind. As a result, you get more clients and more money.

Think about it.

Would you like your customers to recommend your business to their friends and fill your agenda for months ahead? It is time to turn your business into a brand! Subscribe and get your checklist today!

Build your tribe with the right branding

People love brands. They follow the ideas; they share the sense of being a part of a brand community. If you ever loved the brand, you would know who are other customers. Long ago Apple aimed at creative young people; they knew they had a need for the different aesthetics and approach, so they created their products based on their client’s perception about a good UI or good device. If you ever talk to advertising creative teams, you would find that many of them are proud Apple product users. Yes, no mistake, they are proud. They got that community idea from the old times and still follow it.

Check the internet and see how many people talk about the shifted from iPhone to Android. For this type of category, it is a powerful controversy headline. Which means “how dare you switch”. But Apple is no longer so exclusive. It becomes an average expensive product, innovations are in their past as of now they are playing safe, and the charm and magic of the Job’s Apple almost vanish.

Another example is Hugo Boss, Hermes, Burberry, Jimmy Choo. All these brands convey the prestige. People choose them to get into the different world, to be a part of the success community. Sometimes they may have nothing to eat, but they will buy a branded bag or car. Well, that’s extreme and illustrates a dark side of a brand, (big brands in particular).

When you build your brand, you create a centre, an attraction factor where your tribe will gather. They will believe your message, your actions, your promises and they will recommend you to other people. With no reason, just because they love your brand.