Good branding costs no more than the bad one.

Good branding costs no more than the bad one

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The only difference the bad one can harm your communication. I saw many people who created really bad brand communication for their business. Then they spent a huge amount of money to publish it in newspapers. I wish I could say it doesn’t…
Build your tribe with the right branding

Build your tribe with the right branding

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People love brands. They follow the ideas; they share the sense of being a part of a brand community. If you ever loved the brand, you would know who are other customers. Long ago Apple aimed at creative young people; they knew they had a need…
How to write a killer response to your customers and increase sales.

How to write a killer response to your customers and increase sales.

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Business is not only excellent feedback and love emails from clients. As business owners, we often face a lot of criticism, with and without reason. When the words are kind, that's great, but when they mean to harm you, it is sad as we tend…
How can social media branding benefit your business?

How can social media branding benefit your business?

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Branding is powerful, it changes your mind and helps you to grow your business. But it's a big exercise, and many solopreneurs are at the stage when they just need to attract a few new clients online. In the beginning, you do not need to have…
Let your brand has its own story that clients love and believe in. Visual Storytelling.

Let your brand has its own story that clients love and believe in. Visual Storytelling.

When we post the picture on Social Media, no matter which platform we use, our task is to attract the customers. Yes, many people engage customers, entertain them but for business, the end goal is to sell, even if it sounds "sales". So what…
Why is nobody buying if I paid for my site logo, and now I'm a brand?

Why is nobody buying if I paid for my site logo, and now I'm a brand?

This issue is more common than you think. There are too many people who think their products will sell themselves.  First of all logo and site do not mean that you are a brand. Even a registered trademark doesn't make you a brand. This is important…