WHAT TYPE OF BRANDING DO YOU USE FOR YOUR BUSINESS?

What type of branding do you use for your business?

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There are three types of branding. They can work separately or create one brand. They are sharing the same principle — building the image in clients' mind. However, they all build a relationship with customers differently. So what are…
Can you write funny, happy, inspiring posts to attract your ideal client?

Can you write funny, happy, inspiring posts to attract your ideal client?

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If you are an extrovert, you will write these posts with ease because you have a habit of doing it on a daily basis. If you are a professional copywriter, you will write such posts with ease too, because it's your job, no strings attached. However,…
How to Transform your business communication into a brand communication.

How to Transform your business communication into a brand communication.

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Branding makes your business more efficient. Firstly, it saves your time and nerves because you do not need to explain to your designer or photographer what do you want all the time. You just show them your brand book and they need to follow…
The best Christmas adverts of 2016

The best Christmas adverts of 2016

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Touching, emotional, childish, kind... Every year the biggest brands in the world are experimenting and trying to get deep into customers' hearts to share a little bit of Christmas magic. Here is the collection of the best Christmas TV commercials…
The power of the imperfect brand!

The power of the imperfect brand!

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In an imperfect world, can your brand be perfect? Richard Branson once said “Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character…
How to Name your Business?

How to Name your Business?

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“...Name your business with your name and do whatever you want. Change your niche, forget about marketing rules, etc….” I heard this recommendation so many times that I almost believe in it. But even if this idea works 15% of the time,…