Entries by Eve Voyevoda

The power of the imperfect brand!

In an imperfect world, can your brand be perfect? Richard Branson once said “Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.” What I see online is every second brand using same calligraphy free fonts, pinkish, […]

How to Name your Business?

“…Name your business with your name and do whatever you want. Change your niche, forget about marketing rules, etc….” I heard this recommendation so many times that I almost believe in it. But even if this idea works 15% of the time, it’s surely better than nothing. Let’s see when it does work and when […]