People love brands. They follow the ideas; they share the sense of being a part of a brand community. If you ever loved the brand, you would know who are other customers. Long ago Apple aimed at creative young people; they knew they had a need for the different aesthetics and approach, so they created […]
About Eve Voyevoda
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Entries by Eve Voyevoda
Branding is powerful, it changes your mind and helps you to grow your business. But it’s a big exercise, and many solopreneurs are at the stage when they just need to attract a few new clients online. In the beginning, you do not need to have all branding element like v-cards, letterheads or even logo. […]
Want to talk about boring today. For example, I may sound boring, but my clients make millions of dollars because I’m systematic and I sometimes even fight with them for their success. If someone loses an opportunity to work with me and achieve prosperity because I’m not entertaining enough, well, it’s not my loss. By […]
About a year ago, one of our clients decided to change his site. His reason, however, was specific. He said that he had lost several opportunities to those who provided lesser quality. Also, his prospects were ready to pay more to a couple of competitors who had bigger prices, but provided with the same quality […]