There are three types of branding. They can work separately or create one brand. They are sharing the same principle — building the image in clients’ mind. However, they all build a relationship with customers differently. So what are those types? The first type is Personal Branding. It builds the image of the particular person […]
About Eve Voyevoda
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Entries by Eve Voyevoda
Branding makes your business more efficient. Firstly, it saves your time and nerves because you do not need to explain to your designer or photographer what do you want all the time. You just show them your brand book and they need to follow it. Secondly, it makes all your communication look in sync, more […]
Touching, emotional, childish, kind… Every year the biggest brands in the world are experimenting and trying to get deep into customers’ hearts to share a little bit of Christmas magic. Here is the collection of the best Christmas TV commercials 2016. It can make you happy, can make you cry, or it can turn you into […]
In an imperfect world, can your brand be perfect? Richard Branson once said “Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.” What I see online is every second brand using same calligraphy free fonts, pinkish, […]
“…Name your business with your name and do whatever you want. Change your niche, forget about marketing rules, etc….” I heard this recommendation so many times that I almost believe in it. But even if this idea works 15% of the time, it’s surely better than nothing. Let’s see when it does work and when […]