“…Name your business with your name and do whatever you want. Change your niche, forget about marketing rules, etc….” I heard this recommendation so many times that I almost believe in it. But even if this idea works 15% of the time, it’s surely better than nothing. Let’s see when it does work and when […]
About Eve Voyevoda
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Entries by Eve Voyevoda
People love brands. They follow the ideas; they share the sense of being a part of a brand community. If you ever loved the brand, you would know who are other customers. Long ago Apple aimed at creative young people; they knew they had a need for the different aesthetics and approach, so they created […]
Branding is powerful, it changes your mind and helps you to grow your business. But it’s a big exercise, and many solopreneurs are at the stage when they just need to attract a few new clients online. In the beginning, you do not need to have all branding element like v-cards, letterheads or even logo. […]