I’m quite an active Instagram user myself with a few thousands of followers, I observe a lot of photographs every day. What can I say? Some of the pictures are amazing and those accounts have huge followership. But the majority of people just click what they appreciate and put the pics on Instagram without a thought. And it’s perfectly fine when you have a personal account which is probably visited by a bunch of the close friends and relatives. But, what if you are running your blog and want to attract more people there via Instagram? What if you try to develop the business account, and not just a personal room for a family? Well, in this case, the quality of your photographs and the strategy are critical. Because you are providing your content for the readers, it’s not about you anymore; it’s about them. And when we talk about food-related businesses such as restaurants, cafes, bakeries, shops, food blogs, nutrition coaches, online shops – the quality of visual content is, even more, significant, as “client eat with their eyes first”.
The first sin is
WRONG WHITE BALANCE
You presumably noticed these symbols on the camera being displayed or on the advanced smartphone apps. These are white balance options. You need to know more about white balance to achieve photographs which don’t look like some yellow disaster. The strange yellowish images are mostly the victims of the tungsten light. As AWB (Auto White Balance) can’t work within this “light temperature range”, it allows a camera to produce whatever it sees (and at that moment, the camera is practically blind). To fix this issue just chose the symbol with the little light bulb. It will dramatically improve your picture, and even if the photo is not perfect, it will be easier to correct it during postproduction.
The second sin is
SHAKING HANDS & BLURRED PICS
Well, it’s not easy to make a sharp picture in a poor light condition. More than that, it’s almost impossible. That’s why photographers work with a tripod. The good news is that you can use a sort of holder with your smartphone too. I simply use my selfie stick mounted on a basic tripod. If you don’t have a tripod, put your camera on a table or other stable surfaces such as book or bag and put the camera on timer.
The best idea is to stop shooting in the darkness. If there’s no enough of natural light, simply learn how to use artificial light efficiently. It’s obviously better to photograph in a good light condition to achieve some great clicks.
The third sin is
BORING OR BAD LOOKING SUBJECT
Yes, I quietly passed some composition mistakes or crazy looking filters. Yes, one of the most common mistakes is the poor looking subject. It’s one of the primary and undeniable rules of photography — 90% of the time you will get what you look at. So if your dish isn’t styled enough, the elements of the composition were not put in a right place, the final photo will not look exciting.
So here is the tip. (It’s easier to perform when your camera is fixed on a tripod)
- Put your basic composition and fix the camera.
- Then modify light, dishes, props, till you love it on a camera display. Make a few clicks, adjust the settings.
- Now you can put the food.
- Make some styling tweaks on the dish, take a few more snaps.
- Now add some garnishes to the dish and make your final shot.
One of the most critical conditions for the food to look good is that it has to be super fresh. All garnishes have to be very fresh and strong (read here how to achieve it) and props clean (read here on how to maintain the props)
It doesn’t sound that pressing. Just three common issues to fix and your photographs will look so much better. Obviously, when you run a business account, it’s never only about pictures. It’s also some branding, some strategy, and some story behind. But if you start with good images, it’s already a big deal. You do not need to become a National Geographic photographer in a day. But nowadays, all customers are very particular about visuals; they are searching for authenticity and photography. It’s just a right medium to reach the heart of your potential reader or buyer.
Well, as I informed you so much about branding and strategy which work together with photography, here is the deal — Download this Book and try to apply the ideas from it. I know it will help your food enterprise improve the visual communication and thrive. Cheers 🙂