How many official holidays mean something to you?
How many of the same holidays will be substantial for your customers?
Sometimes I see my timeline on Facebook and think that I can get mad with all these similar looking e-cards. But after all, any holiday is a reason to post something, isn’t it? So, to post or not to post?
1. Treat customers as you would treat yourself.
Anything which does not attract you online, potentially will not tempt your buyers. After all, they are all humans, just like you. So, if you want to celebrate something, think what will make you happy?
2 Make exclusive content, don’t copy.
When the time of national or world celebration comes, all creativity vanishes for a while. If it’s some state day, we will deal with the flag, if it’s Helloween, that would be pumpkin, if it’s Christmas, it will be red colour and snow. I’ll be straightforward – if you can’t create something sweet and personal, better post nothing. Bad communication may harm your brand more than absent communication. So stop for a second and ask yourself: “Do I have THE IDEA?” If not, search for inspiration (check here how), and think again. Did you find your big idea? Yes? Yay, create it and share with the world! No? Just don’t post, or leave a formal text message without a picture.
3 Personalise it, if you can
How would you react if the brand sends the message to you? Well, all like when people remember their birthdays, anniversaries, special days (that’s what Facebook tries to work out with all these videos for friendship day, etc.) So? Can you make it personal? If you can, then do it. It’s always better or talk to someone special than to the faceless public.
4 Gently offer something
Ok, we want to sell something. These types of post usually help smart business people who love to learn new things and become more and more successful, right? So, you want to sell, don’t you? When we talk about big celebrations, the discounts sell well, because people are waiting for them. After all, your discounts, these days, compete with your competitor’s discounts (nobody wins). But what if you will be different? What if you will click the photo of your real team which is wrapping gifts and excited to share something special with customers? Think about it. All you need is a good promo idea and one exquisite click with your smartphone.
5 Participate the celebration
Celebrate with customers, invite them to celebrate with you offline or online. You can celebrate in office and share joy via Periscope or Hangout of FB Live. Make online meeting, have fun. Be human to your customers, be a friend.
6 Be honest
The honesty is an important quality which leads to the trust. Do your customers trust you? Well, the more you share about your brand, the better. Let’s say your company makes something to celebrate. Show people the process, share personal stories about you or your team. Let it be emotional and touching and once again honest.
Wish from heart and love your customer. Loving your customers is crucial. It’s not only about friendly behaviour or smiley in the text. It’s about the secret ingredients within your heart which make every message you share special.
P.S. Please share your questions & thoughts in comments below 🙂