So how do you make your brand memorable? The truth is, your customers do not have time to read long posts, remember every glittery point, illegible fonts and thousands of pictures which you re-post from the other sites. If you want to build your brand and make it memorable, the first rule is to remove all that is not necessary!
Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.
~ Jason Hartman
Three visual elements are needed to be consistent:
- Your colours (not necessary one colour)
- Your fonts (not necessary one font)
- Your visual treatment (unique style for your photos and design)
Check my video from the group where I was talking about it 🙂
But let’s go deeper!
I want to talk about the relationship between your brand and your customers, that you’re building in your content. We were talking about your target audience and about whom you have been writing for, recently. But when you just know the demographics and talk to women between 34 to 45, you may also want to address some aspects of their life that the demographics alone are not enough to cover.
Now is the time when we need to talk about your brand values. The goal of this series is to create an understanding of what brand consistency is, why, and how it works for your business. Your brand must have values which are close to your heart, but also reflect the values of your ideal clients. Define what you. It’s not easy, especially if I tell you that you need to reduce all that fun to just three values.
Here is the task. Define your business in three words.
- What does it?
- What is it that you can’t?
- What do your clients value in life and whom you want to?
Your values will attract the right tribe to your brand.
For example, my values are Excellence, Freedom and Creativity.
The excellence is all about the quality I provide – the best possible quality, under the given circumstances. That’s why I often “fight” with my clients for their brand. Freedom is my “why” and my value. But I know the rules, and that gives me an understanding on how to break them. Creativity is defined by what I do in the creative approach to the visual execution, design, photography, to brand personality and brand creation. My values are not only related and define what I do; they also define how do I do it. Obviously, I prefer to work with clients who love quality and respect creative freedom.
In conclusion, you need to define three values which will work for your biz and your customers.
Describe your brand in three words. Now think — what can you do to make customers remember what your brand is. For example, if one of the is “excellence”, what will you do? Surely, your will work in the best way you can, and then customers will say that “they are an excellent company”. Use this word in your communication in such a way that the clients remember it and use it when they spread the word about your brand.