Today I want to talk about physical products and how you can promote them online. How you can build up authority around your business and create awareness of what you do and why you are the best expert to buy from.
The truth is that there are many companies and people online who are trying to sell the same things as you. If there is no competition, there is no market. So in a way, it’s good. But people are busy; they don’t have time to check ten pages of Google or search for your product without reason.
The first way to promote your product brand online is to create a reason for your customers to buy it.
How you go about it? You can create a cause. Show that you help someone by selling it. The cause must be such that you can happily promote it online and be known for it. Make something special and explain in details why this product is unique. If you sell some particular local jewellery or tribal art, you need to find at least ten reasons why people can feel when they bought something special not just any product.
The second way to promote your product brand online is to build up an authority around your product.
The simplest way to create an authority is to teach something relevant to your product. If you sell jewellery, make mini videos that help people to learn how to do such things. Recommend the best suppliers, show reviews from podiums when something similar to your product was promoted. Find historical facts that you can talk about. Recommend books that are the best in your industry.
The third way to promote your product brand online is visual storytelling.
The best platform you can use for it is Instagram. Grab every visual piece of content you have.
- Your product in a shop.
- Your product in the process of creation.
- The instruments that help to create such products.
- Happy customers.
- Traditional ways to do your product.
- Accessories that match to your product (this will allow you to collaborate with other Instagrammers who make that accessory).
For example, you sell bags, then contact scarf makers. If you sell jewellery, then contact wedding designers, etc. Quote, some inspiration relevant to your product. And add the link to your shop to the bio. And remember Instagram is not about hashtags, it’s about communication.