Can you write funny, happy, inspiring posts to attract your ideal client?

If you are an extrovert, you will write these posts with ease because you have a habit of doing it on a daily basis. If you are a professional copywriter, you will write such posts with ease too, because it’s your job, no strings attached. However, if you are more of an introvert and you do not have a habit in manipulation, and you try to achieve everything on your own, then writing an emotional post can be a bit weird process for you.

So, first of all, I want to tell you — it’s tough to write a good funny post. That’s why there are not that many good comedians. It’s not easy to write a post which arises some emotions like happiness, comfort. It’s tough to write a post which motivates and inspires people. But it’s easy to write a sad post, which calls for compassion, that calls for anger or sadness or judgment. That’s the reason why you get all this crap in the news all the time.

If you want to inspire people, think about something which inspired you. Little things which actually make you feel better and move you to do something great with it. Can you connect it to your business?

If you want to make people happy, think about simple things which make you happy, but let them not be personal at all. Because if you always write about your family, it may not connect with other people, (unless you write for family people only). But if you write about somebody else’s family it may work for a bigger audience. What happens to your friend, neighbour, colleague, stranger in the supermarket? Once again can you connect it to your business?

When you describe some amusing story which happens to you or your friends, read it out to several people, do they laugh? If they didn’t maybe, it’s too precise and not very clear. And even if it’s funny and all are laughing, can you connect it to your business?

The conclusion is simple — whatever story you write to promote your brand use the all previous maths and emotion but make it relevant to your business. Your goal is to sell, not just to entertain people with the novel. Focus on your ultimate aim of what you want to achieve and create the posts and texts which will make you reach that purpose.

How to Transform your business communication into a brand communication.

Branding makes your business more efficient.

Firstly, it saves your time and nerves because you do not need to explain to your designer or photographer what do you want all the time. You just show them your brand book and they need to follow it.

Secondly, it makes all your communication look in sync, more professional, noticeable and recognisable. So you save money by stop paying for random advertising messages.

How to Transform your business communication into a brand communication.

  • Define your audience. Who are you going to talk about your product?
  • Imagine you’re in a bar. Tell them what you do for a living.
  • Think about the impression you want to create.
  • Help your audience to solve their problems, inspire them to be friendly
  • Do not just give them information, ask questions
  • Be yourself – don’t pretend, they will find out anyway
  • Don’t be shy or too aggressive, give it a time
  • Do not force the action, let it go naturally

The more you involve your client into the conversation, the more they know you, the more chances they will buy from you. After all, they already know you.

The best Christmas adverts of 2016

Touching, emotional, childish, kind… Every year the biggest brands in the world are experimenting and trying to get deep into customers’ hearts to share a little bit of Christmas magic.

Here is the collection of the best Christmas TV commercials 2016. It can make you happy, can make you cry, or it can turn you into a kinder and more human person than ever before, or maybe it will inspire you to be a stylish successful woman, just like Mrs Claus 🙂

Brilliant one — Czego szukasz w Święta? | English for beginners

Next is Apple with Frankie’s Holiday

And John Lewis. The department store

The Tale of Thomas Burberry – Burberry Festive Film 2016. Christmass?

Well this one is from the last year but never the less brilliant

Enjoy the Holliday Season and share some magic with others 🙂