The power of the imperfect brand!

The power of the imperfect brand!

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In an imperfect world, can your brand be perfect? Richard Branson once said “Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character…
How to Name your Business?

How to Name your Business?

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“...Name your business with your name and do whatever you want. Change your niche, forget about marketing rules, etc….” I heard this recommendation so many times that I almost believe in it. But even if this idea works 15% of the time,…
Good branding costs no more than the bad one.

Good branding costs no more than the bad one

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The only difference the bad one can harm your communication. I saw many people who created really bad brand communication for their business. Then they spent a huge amount of money to publish it in newspapers. I wish I could say it doesn’t…
Build your tribe with the right branding

Build your tribe with the right branding

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People love brands. They follow the ideas; they share the sense of being a part of a brand community. If you ever loved the brand, you would know who are other customers. Long ago Apple aimed at creative young people; they knew they had a need…
How to write a killer response to your customers and increase sales.

How to write a killer response to your customers and increase sales.

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Business is not only excellent feedback and love emails from clients. As business owners, we often face a lot of criticism, with and without reason. When the words are kind, that's great, but when they mean to harm you, it is sad as we tend…