How can social media branding benefit your business?

Branding is powerful, it changes your mind and helps you to grow your business. But it’s a big exercise, and many solopreneurs are at the stage when they just need to attract a few new clients online.
In the beginning, you do not need to have all branding element like v-cards, letterheads or even logo.

Branding sets up four key aspects of your biz.

  1. Clients know what you do
  2. They also know how you different from competitors
  3. You know who your customers are
    and
  4. You act as your brand

You can create awareness about those factors on a colossal scale if you want to operate globally. But you can also start from the smaller level in social media without advertisements. Please do not think that if you do not pay for ads, it has to be a free exercise. Can you become your own dentist? Same with branding. Hire a good brand expert who will provide you with strategy, plans and of cause design.

Let your brand has its own story that clients love and believe in. Visual Storytelling.

When we post the picture on Social Media, no matter which platform we use, our task is to attract the customers. Yes, many people engage customers, entertain them but for business, the end goal is to sell, even if it sounds “sales”. So what to post in order to achieve it? There are several types of content. One is the pictures of your products or services with prices and relevant descriptions and links. The other one is entertaining content which gives a sense of joy to your readers but still framed by the main theme of your brand. The third one is info content such as infographics, charts, and tables. The fourth but not the last is Story content which translates the mood and the character of your brand via images of people who are working with you, happy customers, just mood pictures.

The Story content generates a subconscious trust in your customer’s mind and requires a realistic editorial style approach.

When the story is shared through the visuals, the good editorial photographer may create such pictures easily. But when we talk about people without years of experience and are equipped with the smartphone, we need to be clear on some points.

Decide what you are going to shoot.

Make a plan of shooting for the year and try to create maximum content from each location.

Do not try to shoot all at one time.

Plan what you are going to post and what message you will share. Think of these themes to cover: The Team, The Place, The Details (the more, the better), Products, How products are created, People in Action, Customers experience the product, Video testimonials, Events if any related to your business, Outdoor look of location, News related, Behind the Scenes, History (if you have archived photos or old people who were with business since…) and more…

You will need to mix these pictures and post time to time.

Then your timeline may look like this: History photo, Entertaining link, Team, Product, Event, Link to your Blog, Testimonial, Product, How the product is created, Text, People happy with a product, Product…And so on.

The story you tell has to look consistent and relevant to give the customer a reason to buy from you.

I also have another tip for you. Even if your business is very small create a mission and vision for it. Yes, it sometimes sounds too big, but the key is to create an honest mission and a vision which you will follow. Make sure that your team follows it too. Check if your services and products and communication are in sync with mission and vision. The big picture in mind, big hope, the belief, the heart; that makes people respond to it.

Let your brand has its own story that clients love and believe in.

P.S. I love to share my story via my Instagram. And how you do it?

Why is nobody buying if I paid for my site logo, and now I’m a brand?

This issue is more common than you think. There are too many people who think their products will sell themselves.  First of all logo and site do not mean that you are a brand. Even a registered trademark doesn’t make you a brand. This is important to know. The truth number two. You do not need a site, a logo and a brand when you have just started (unless you sell physical products then you may need a temporary logo to be put on them because you are going to change it anyway). So what do you need to start your biz? If you have a product and you want to share it with people, all you need is a Facebook page, a Facebook group and several social media accounts. And well they are all free. Eventually, you will need an emailing program and maybe a few others, all within $10 per month.

If you have physical products, you can add them on Etsy or Amazon.

It is always harder to advertise a personal site than a place on a popular platform.
Those who tell you that Facebook has its rules and those are not yours, well, I lost three sites because of my provider’s mistakes. Sites also do not belong to you, so there is not much difference except that you do not need to pay in the beginning.

And remember it’s the test stage of your business and all you need to do is to start selling. All you need is marketing at this stage and you DON’T NEED A BRAND at this stage! Money first — brand later!

Here is one of the many FB live sessions about it from my group. (It’s a phone quality video do not judge it hard)

Why do you not need branding when you start a business?

  • How many times do you say that people who want to start their business are full of ideas, but then they never start?
  • Or they talk about business and make their site, biz cards, logo and nothing happens?
  • How many times have you seen or heard about a person who silently sits and reads all this info in the groups and never advertises or makes herself visible?
  • How often do you hear of someone who is ashamed to sell and feels that she can faint if she mentions the price?
  • Have you ever thought that you could do everything alone and one day you will hire people?

If you recognise yourself, it’s great because I’m going to address all these issues in this series. And maybe will touch upon even more.

Ideas can kill your business even before you start. So let’s make them safe.

So, let’s start with ideas. Business ideas seem easy —to make your book or make your app and sell, share your knowledge online and teach. Isn’t that simple? If you’re stuck to some idea and want to invest in a site and logo and a BRAND to finally start a business, STOP IT NOW! There are millions of ways to check and test your idea before you start to invest in it. Answer these questions:

  • What do you love to do?
  • What do you hate to do?
  • What brings you Money or what you were paid for?
  • How much time you want to spend in your business?

Now begin your research. There are many groups, forums and sites like Quora where people answer your questions. Roughly describe your product and ask if they would be interested in buying. If so — why and if not — why not. Mentioned that you are researching. Define your target audience and see what they want and what they don’t want, what problems they have so you can solve them. Build your product based on their pain point and help them to find a solution.

Use your client’s language. Interview your target audience. How they talk and which words they use? Use the same words in your advertising message and share with them how they can solve their problem. All this can be done before you invest in your business. It’s a practical method to see all pros and cons you can face right before the beginning.

The conclusion is fairly simple.
Find what you are going to do. Define your target audience. It may be a tough decision at this stage, all you need to know is their age, gender, income level, geolocation, fears, pain points and desires. You can find all this via research and interviews. Well, it’s not easy, but there is no way you can do without it. And the third part is researching your idea in groups, forums and sites like Quora. (You can also find some new ideas at the same places).

Liked it? Get more in my group for Lady Entrepreneurs 🙂

Boring posts sucks. But it can attract your ideal client anyway.

Want to talk about boring today. For example, I may sound boring, but my clients make millions of dollars because I’m systematic and I sometimes even fight with them for their success. If someone loses an opportunity to work with me and achieve prosperity because I’m not entertaining enough, well, it’s not my loss. By the way, one of the best business trainers I, personally, admire — Ramit Sethi, sound like a hell of a boring person to me, so much so, that I couldn’t read his e-mails five years ago, but he is the best yet.

See, when people are boring they are often systematic. Unlike people who want to manipulate your mind by being entertaining, these guys behave like geeks who do not want to be attractive at all. I think you would remember such people from school.

The was a great phrase — be kind to nerds in your class, one of them will be your boss in the future.

They’re people who don’t want to entertain other people; they’re re not here to make you laugh or be excited or make you happy. They are here to make a change in the world, find success for themselves and other people. They are often different than everyone else. They are like weird scientists and introvert artists. They are not mainstream, and they enjoy what they do on their own. When they write their copy, they often attract only same brainy crazy people like themselves.

  • The question is, can you benefit from them?
  • Can you make yourself study more to get what they are trying to say to help your business?
  • Or would you prefer entertainment because it’s easy to digest?

Whatever you choose it’s up to you. If you prefer a Circus Queen with a hot body to a Librarian with hot brains, that’s your choice :). And it will benefit you either way, just differently.

Now, if you are one who writes boring posts, do one simple thing. Understand that your audience is probably just like you, smarter than average. And write for them with all the passion for the subject you have. Know that it will be difficult to be noticed and appreciated, so it’s a tough way. Any charts, infographics, tables, case studies, etc. are the data content. These are always very informative, but can also be boring; that’s why when it has an appealing look and convey your brand via colours, fonts and style, it can make a better impact on your readers. The only way you can win this battle is to show results which speak for itself. More boring statistics and case studies, my friend, can make a serious change in your copywriting. In fact, results will allow you not to write at all or write less because you do not need words to explain the facts if you can show them.

Now. To make the data content branded you need to follow these simple principles. Use your brand colours. Find a style for your charts and infographics and follow it all the time. Know your target audience and what will work for them. You can make your data look very sophisticated, or you can make it trendy, simple, flat or you can use some volume and shadows and realistic touch. Whatever you choose to stick to it.

This post is the part of the series “Brand Content like a PRO” which I run in my group right now. So if you want to discuss it, or ask questions, or maybe propose a topic you can join my Facebook group for Lady Entrepreneurs (sorry guys).