I started my first blog in 2008 after I shifted to India. It was a personal blog about me in India, and people loved it. The stories were more like observations. And, honestly speaking, it didn’t have any unique value as I didn’t add anything special to it – just India and me, that’s it.
Two years after, I decided to replace my Indian blog with a food blog about Indian food and travelling. My idea was simple; I thought people need something from me, and so, here I’m, with the story about Indian spices and some recipes. The idea allowed to accommodate all my passions; I love to cook, to photograph and I wanted to know more about Indian spices. I’ve created a super-cool logo, applied a beautiful theme and added some posts, expecting more love from my readers. But hear the feedback I got, “Sorry, but when I’ve read you before, it was all about you, it was honest and real, and now I feel I am reading some corporate blog and waiting till it starts selling me something.”
That was a terrible feeling. I so consciously calculated the value, that I’ve just lost myself. And it’s a common problem with many blogs or social media accounts. We try to be something more and take examples from the huge corporations or big websites. By doing it, we underestimate the authentic power of our self. The social media account of the small business or entrepreneur, it’s a journey for a reader when they decide whether they like to work with this biz or not. If you are honest with yourself and do what you love, the Social Media account or blog will have more readers, than one created without a heart.
So the first thing I did to fix the situation, I’ve changed my logo to my best picture and named all my accounts related to that blog “Eve from Spice & Food”. I’ve gotten an immediate response; people started messaging me because even though they would love to discuss my topic before, they also wanted to talk to a human. I got more followers and more traffic to my blog.
So, here is the tip.
About a year ago, I experimented with my personal Twitter account. (I like Twitter — it responds fast to such experiments). I choose four themes which I’m interested in. Those were art, photography, branding, and business. I was already subscribed to many relevant pages on Facebook, so it was not difficult to grasp the information. I also subscribed to many museums and galleries to add more to the art section (Well, I spent six years of my life in art school and then another six in Art Academy and 90% of my friends share some art news on a daily basis). So, I start posting about what I read or I wanted to read later. I started sharing only news valuable to me, without even thinking if somebody else is interested.
As a result, I got followers who are genuinely interested in these four themes. They were interesting enough to be followed back. I earned more trust and got a real crowd around my account (fewer fake ones).
I practically understood that being myself is better than pretending to be helpful. That focus on particular themes gives relevant followers. That regular posting on twitter, (I did post about six to eight times per day) works better than lesser activity (for other social media platforms, figures might be different). And more importantly, you do not need to search some exclusive content for it, you are already reading it every day, just share it more often. After all, the key is honesty, if you will drop a few comments on the chosen topics, it will only add a character to your account, and just a few thoughts here and there.
Do you agree with me? If yes comment below, if not share your opinion in the comments as well.