Brand vs Personal Branding

Brand vs Personal Branding

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Recently grabbed some random course on branding and jumped. Everything was so messed up. "The brand is you," says the branding "expert". Really? The girl who teaches this didn't know what the brand is. The lessons are free and many people will…
Who to Brand. You? Your Biz? Your Product?

Who to Brand. You? Your Biz? Your Product?

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That happens quite often. Once the Business starts working, the owner decides to establish the brand. It's a big responsibility; that means the stronger your business, the better experience you can deliver to your clients. And, here are three…
10 Reasons to have a better brand for successful business. The reason No 2

5 Reasons to have a better brand for successful business. The reason No 2

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Brand doesn't only make you different than competitors. It also allows you to share you values and ideas and become much more than just a regular product or service. Our example here will be more than obvious - Apple. Personally, I met many…
This big mistake in SMS marketing may cost you clients.

This big mistake in SMS marketing may cost you clients.

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SMS marketing is very popular today. First of all, it's relatively affordable. On the other hand, it can make miracles if you have an excellent database of numbers. Unlike online tools, SMS marketing also works especially well for local businesses.…
Does logo make you a brand?

Does logo make you a brand?

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Well, we all were at that stage when the business had just started. There is a stage of it when you can't even call it "business" yet because it's more like an idea. No sales performed, but newly born entrepreneur thinks where to order first…