The design is an essential part of any brand communication. Whether it’s social media or offline communication — it has to reflect the style and the class of the company. Being a designer myself, I do not try to teach the non-designers how to produce a design in easy ways. Let’s be honest; the great design has to be developed by professionals and experts always charge a good price for it. So, what is the solution for those who don’t want to break the bank, but yet need to build the business. Here are some options.
Years ago, the demand for the good design was fulfilled by the company called Canva.com. This site was founded in 2012 in Sydney, Australia by Melanie Perkins, Cliff Obrecht, and Cameron Adams. It has already helped millions of entrepreneurs to communicate with their customers with the best quality designs.
Personally, I use Photoshop and some other professional software for work, but believe it or not, I have started using Canva.com for social media projects. The interesting feature of this site is that you can get your designs anywhere in the world, anytime — day or night. It obviously has its advantages and disadvantages, but what is perfect?
So, let’s see how to design for your brand for free (by the way, Canva also has pro version)
The first mistake the new designers make is that they change the template or take the template which looks very different than what they want to create. Believe it or not, but designs provided by Canva are not just indicative, they are your map. If you are not familiar with typography, follow the template to a ‘T’, and you will get better results.
If you want to know more about typography, check this site
The second issue which I noticed is that many freshers change the colours dramatically. Well, I totally understand that the colours of your brand might be different, but when you change bright pink to dark, dull green, it transforms into a different design (perhaps not that good looking like a template).
Third point, the choice of photography. Canva gives the option to buy the pictures from their library for something like one or two bucks. You may also find the photo in free photo libraries like unsplash.com. But please notice the treatment applied to the image by the template. And if it is a dark and blurred image, let it remain dark and blurred.
You may say, but where is creativity? Let me tell you, see, a commercial design is not always about colours, pics, and fonts. But it’s constantly about its ability to sell. So there is nothing wrong in taking professional template as a solid direction for your branded design.
Here is another food for thought. If you are new to the design processes, you probably need to learn a little bit. Hope you agree with it. So, consider that every template you use, it’s your homework in art school. Follow every direction thoughtfully, analyse why the creators of the template choose these colours, fonts, and photo. And believe me, if you were a good student, in a year or two, your designs would look much better.
Check this little overview: